LES100 Course - “Commercializing Technology through the Power of Licensing”

Date: 21 September 2011

Venue: Empire Hotel, Subang

Time: 9am – 5pm 

Modules for the course:

Module 1: Introduction & IP Basics: Introduction to the different types of IP including patents, trademarks, copyright, trade dress, and trade secrets.

Module 2: Basics of IP Commercialization & Licensing: Introduction to Licensing, including reasons for licensing, description of licensing agreements, infringement, competition law, and relationship-building.

Module 3: Determining Reasonable License Fees & Royalty Rates: Risks and rewards, different Valuation methods (Market, Financial, Cost) and their pros and cons, and royalty structures.

Module 4: Managing Risks: Different kinds of risk and how to manage them, i.e., confidentiality, infringement, liability, collection of royalties and other fees, and unlicensed competition.

Module 5: Licensing Game: Practical exercise where licensee and licensor teams discuss and negotiate terms based on a licensing case study.

For more information on the Licensing Executives Society, visit www.lesm.org.my.